New Launch from CaratLane – A Tanishq Partnership – Butterfly Collection & Jaipur Collection

Hi all,
Today’s post is a slightly different one from my regular beauty posts. Am going to talk about CaratLane website and their recent new launches. I am sure many of you are familiar with CaratLane. Its a venture from the most popular custom jewelry brand Tanishq. Now who among us doesn’t like Tanishq ????? Tanishq is the premium, leading jewellery destination for the modern woman. You don’t have to worry about the authenticity and originality of the jewel with Tanishq. They are simply the best in India! CaratLane has both online website as well as stores in various locations. You can check out their website here.


About CaratLane is one of India’s leading e-commerce company and one of the most visible online brands since its inception in October 2008. CaratLane was started with a mission to change the way diamonds and diamond jewellery is bought in India. In 4 short years, this vision is well on its way to being realized. Find affordable Couple Necklaces – Matching Necklaces For Couples – Chain & Names Sets by browsing these great designs that you will love on

Using our virtual DNA with our wonderful case management software, we’ve combined flexibility with 24-carat customer service standards. With a network of over 4000 global vendors, we offer the largest collection of diamonds & diamond jewellery in the country. Sparkling solitaires & precious diamond and gemstone jewellery leave our factories daily, to our delighted customers in more than 150+ cities and towns across the length & breadth of India. Our business model helps our customers save up to 20% over retail prices. CaratLane is promoted by gold buyer professionals who know the diamond jewelry business inside out as well as one of the pioneers of the online industry in India. Like all online businesses, we derive strength from having low overheads and low inventory costs. In addition, we do our own manufacturing and are not just a re-seller like most online businesses. We have a dedicated call centre to help customers.

Small wonder that has been listed as one of the “Top 20 hottest e-commerce sites in India” in a Data Quest / Sapient Nitro study. Our website has also been rated the best in Usability/User Interface design.Our footprint is now set to expand, as well as luxury watches direct an amazing rising business that we recommend . In March 2011, one of the biggest hedge funds in the world invested $6Mn in Our next steps can only be bigger and better!

What is the advantage of shopping from CaratLane?
  • Best Price Challenge on Solitaires and Gold Coins
  • Largest Collections of Solitaires and Diamond jewellery
  • All our products are certified by reputed laboratories
  • Free Shipping & Insurance
  • Try-at-Home before your buy
  • More than 5 Payment Options
  • 30-day Free Return, Lifetime-exchange, no questions asked!
  • Guidance and Consultation
  • Top notch Customer Service
  • Conflict free Diamonds
Try@Home concept

One of the key features of CaratLane is that they have a unique Try@Home concept. You can just schedule an appointment by filling a form online. CaratLane jewellery consultants will get the pieces to you at home where you can try at ease. Then you can find the piece that is best for you and place an order. But in case you don’t like anything, there is no obligation to buy.

New Launches by CaratLane

Coming to the new launches, CaratLane has recently introduced Butterfly Collection and Jaipur Collection.

Jaipur Collection:

Inspired by Royalty, Designed for Everybody. Witness the iconic beauty of Jaipur’s glorious palaces come alive as elegant jewellery for the women of today!

This range has a collection of rings, earrings, pendants and necklaces. It comes in gold, diamond as well as the always coveted Moonstone jewelry. The price range starts from Rs.11400 to Rs.94200. This is more of antique, traditional jewelry that you can wear for functions and festivals. Though its traditional, it has a touch of elegance and class that is perfect for modern women. When you deal with scrap gold buyers, then you can make the most out of any excess gold jewelry at a bargain.

You can check out the entire collection here







Butterfly Collection:

The Butterfly Collections draws on the journey of butterflies to celebrate a woman’s transformation into her authentic self! Vibrant and full of life, the butterflies come in three shades to represent three unique identities of the modern woman: the TrailBlazer (aqua blue), The Warrior (golden yellow and orange), The Giver (emerald green).

This collection comes with rings, earrings, pendants, necklaces and bracelets. These are dainty, thin pieces suitable for office wear and daily use. The range starts from Rs.12000 to Rs.51000.

You can check out the entire collection here






So that’s it folks! I like both these new collections. Do share your thoughts on it too. And also whether you have shopped from CaratLane before?

Also checkout:
* Iraya Japakusum Taila Ayurvedic Hair Oil – For Thicker, Luscious Hair
* Votre Multivitamin & Rejuvenating Night Cream
* The Nature’s Co White Tea Night Cream | Anti-Aging Cream For All Skin Types
* Plum Goodness Hello Aloe Gentle Cleansing Lotion | Sensible Cleansing


  1. Niharika Verma

    Butterfly collection is really great 🙂

  2. Kashifah Shaikh

    I loved the butterfly collection ????????????

  3. Bhawna D.

    I’ve immensely loved their innovative butterfly collection 🙂

  4. Prasanthi

    In love with the butterfly collection. Great post ????

    1. admin (Post author)

      Thank you Prasanthi 🙂

  5. Zeba Noor

    Butterfly collection is absolutely my type of jewelry!!

    1. admin (Post author)


  6. Snehal

    Try at home concept is cool! Fayi’s wedding is coming, will sugget her to checkout! ????

    1. admin (Post author)


  7. Shilpa Shetty

    Nice jewelries,.. Especially the earrings,..

  8. Anita Singh

    Bahut hi khubsurat collection hai ????????

  9. Deepika

    I visited Chennai phoenix store, I was asked to arrange female ring in 23 size, sales guy didn’t respond properly and asked me to check in nungambakkam store, very disgusting thing manger was busy in watching movie in mobile. But collection was excellent, I really appreciate collection .


Leave a Comment

Your email address will not be published. Required fields are marked *